Cupping Since

2014

Joshua has been cupping for quite a while!

Amount of Cups/week

20-60

Number goes up during harvest season in Yunnan, China

Total Team Members

2-3

Mostly our QC and sourcing team alongside Joshua

Tastify users since

2019

We switched to Tastify because it was (and is) reasonably-priced!

Tastify has incredible potential to solve many problems of small-to-medium coffee enterprises!

Joshua Jagelman, Co-founder and Managing Director of Yunnan Coffee Traders

Joshua is the managing director at Yunnan Coffee Traders. YCT sources, processes and exports large volumes of Yunnan specialty coffee for their clients' blends and as a single origin. He is also on a mission to help the global audience understand better how Yunnan high-quality coffee supply chain work. Joshua is also a licensed Q Grader. He is fluent in English, Mandarin Chinese and Spanish
Hubspot Tastify - Case Study - Photo 2 (400 x 400 px)
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About Yunnan Coffee Traders

Yunnan Coffee Traders (YCT) is a specialty coffee exporter based in Yunnan, China. The company invests in trainings for farmers and wet mill managers, bringing innovation in processing and production techniques to the region, and overseeing the supply chain from farm to mill to ensure quality and traceability are upheld. Folks from YCT are impressive coffee professionals who have dedicated their lives to living and working in the region, serving as an extension of our origin operations across the globe.

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The Challenge

Yunnan Coffee Traders (YCT) is a specialty coffee exporter based in Yunnan, China. The company invests in trainings for farmers and wet mill managers, bringing innovation in processing and production techniques to the region, and overseeing the supply chain from farm to mill to ensure quality and traceability are upheld.

Folks from YCT are impressive coffee professionals who have dedicated their lives to living and working in the region, serving as an extension of our origin operations across the globe.

The Solution

The Yunnan Coffee Traders was introduced to Tastify back in 2018 through their work with Sustainable Harvest and found the app quite fitting to their needs. More than that, Joshua felt that the app is quite affordable for their use and decided to switch to Tastify!


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Tastify is an affordable tool to help me assess my clients and to present my ideas with beautiful visuals. It also has an immense potential to help anyone learn how to cup!

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Tastify is an incredible tool for all the people in the industry, not just QC but also for those who are just starting and roasters. Easy to use and easy to share. Very professional report!

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