Tastify is an affordable tool to help me assess my clients and to present my ideas with beautiful visuals. It also has an immense potential to help anyone learn how to cup!

Sara Morocchi, Founder & Chief Executive Officer at VUNA Origin Consulting & Vuna Coffee Rituals

Sara Morrocchi is the founder of Vuna Origin Consulting and works all over the world to help small producers improve their crops and gain access to markets. She has a background in development as well as value chain and green coffee buying work. She is passionate about specialty coffee and committed to making this industry more sustainable, resilient and equitable for all. 

Sara was born in Italy and educated in the UK, found her path in the specialty coffee sector in various roles since 2007 including as East Africa supply chain manager for Sustainable Harvest and then running the the Global Procurement management team in Portland, OR. In 2015 Sara moved to Amsterdam to start VUNA Origin Consulting, a company whose mission is to make coffee equitable and sustainable through the unique ‘Cherry-to-Heart’ model, a vertically integrated line of products and services in key value chain coffee journeys.