Cupping Since

1985

Mike has been cupping coffee for quite some time by now

# of Cups/week

15-50

Depending on the work, Mike can be cupping all week long 

# of team members

2

Mike used Tastify along with one of his consultant/trainers at Firedancer

# of years with Tastify

4

Mike has been using Tastify for a while and he normally logs into Tastify once a week
Tastify is the perfect way to standardize cupping and allows for non-traditional cupping to do it right and objectively

Mike Ebert, Founder at Firedancer Coffee Consultants

Mike is a long-time coffee professional and a highly regarded specialty coffee industry expert. Mike's current work is dedicated to helping clients create a personalized strategy to ensure long-term success. He works primarily with roasters, producers and retailers, drawing from his extensive experience in all facets of the specialty coffee supply chain to guide clients in reaching their potential.

Ebert is an Authorized SCA Trainer, holding the professional level certificates in Green Coffee, Sensory Skills, Roasting and Brewing.   Mike is also a certified Preventative Controls Qualified Individual (PCQI) and lead trainer for food safety.  He has had a hand in many positions up and down the supply chain and continues his volunteer work with the Specialty Coffee Association’s Education Advisory Council which develops new educational experiences for the specialty coffee community.

Hubspot Tastify - Case Study - Photo 2 (400 x 400 px) (2)
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About Firedancer Coffee Consultants

Firedancer Coffee Consultants is built to help specialty coffee companies achieve success. Firedancer's motto is “the center for all things coffee”; which in short means they have relationships throughout the complete supply chain of coffee.

They work with producers, exporters, importers, roasters, cafes, retail and multiple 3rd party institutions. If they are not the answer, they know someone who is. They also work with multiple sub-contractors in various capacities across the chain to help us achieve success with all our clients.

The Challenge

When working with clients and customers, Mike accumulated piles of paper of his cupping or quality report. It finally becomes quite inefficient to collect and manage all these data. Mike also could not sort these notes without wasting too much time consolidating reports.

The Solution

Mike was told about Tastify in 2017 and he signed up for a trial. He then realized having digital cupping tool and workspace like Tastify can help he work more efficiently and teach coffee to his clients more effectively.

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